 | November 1, 2000 |
Market magnet
ANALYSIS: Appliance might actually attract the masses
It's taken a while, but as "Pod race" pointed out in this space back in September, Internet-appliance vendors are finally hitting upon compelling product formulas. 3Com may be the first to seize the mass market with a computer-like appliance that delivers attractive features along with a reasonable business model.
The networking giant's just-announced appliance, Audrey, is the first in a family of devices branded Ergo (the Latin term for "therefore," pronounced "air-go"). Audrey is a self-contained, flat-panel-based system intended for the nerve center of the house—whether that be the kitchen, living room, or other location.
Audrey users can access the eworld using a radiolike dial that selects among channels for weather, business, sports, and other preselected content. Users can also add channels to the rotary tuner. The appliance includes a one-touch family calendar application that can sync with two Palm-OS PDAs. In another Palmesque touch, dedicated buttons launch specific applications, like the datebook or Web browser.
Audrey users can record voice email messages, or write messages using a stylus or a compact wireless keyboard that hangs on the back of the unit when not in use. Audrey can play voice emails or your favorite tunes using RealAudio and its integrated stereo speakers. And naturally, the device comes in a choice of five colors to match any room's décor.
Unlike appliance vendors who subsidize hardware cost with lengthy service contracts, 3Com will sell Audrey as a feature-laden appliance at a fair price. The company is taking orders at $499, and selected retailers will also carry the product.
Employing a National Semiconductor Geode processor, Audrey includes a 56-kbit/sec modem that can access any dial-up ISP. For newcomers who lack access, the unit can immediately set up an AT&T WorldNet account. Broadband customers can purchase an optional Ethernet card and connect Audrey to their cable or DSL modem, or to a home network that's linked to such a broadband connection.
The only potential downside is price. For the same $500, consumers can buy a low-end PC. However, if the popular theory—that many users want a simplified vehicle for Internet access—is correct, then Audrey is surely a step in the right direction. The system can stand alone in the home of an Internet neophyte or fill a void in the multi-PC connected home.
—Maury Wright
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