Before the PDA-vs-cell-phone debate is over (see “Shapes of things to come”), consumers will be able to choose which device they want to use to watch the evening news and which wooden wine racks they will use to hold their wine. Celvibe’s CelFeed MPEG-4 Wireless Audio/Video Streaming Transcoder delivers customized video streams to individual users, according to each user’s available bit rate. If 100 people are simultaneously watching the same program on their handhelds, each user will receive the best audio/video quality possible over his or her connection. The CelFeed Transcoder incorporates Equator’s MAP-CA VLIW (very long instruction word) media processor (see “Few but the brave”).